Rather than worry about finding the perfect tone for every reminder email, why not shape your message ahead of time and automate email delivery? With a sales and marketing platform like Keap, you can ensure that the right (and kind) message is always being sent at the right time. Create automated templates for reminder emails This allows your customer to interact with you in the way they prefer. Providing a link for a call to action is the suggested route, though providing your phone number or other means of following up is good too. The call to action is essentially the “ask,” where you make your request with instructions on how your customer should respond. It’s where you set up the reason for the email being sent, so clarity and kind, conversational tones are appropriate. The core message is the meat and potatoes of your reminder email-the context of your request. Follow your core message with a call to action This is especially important with the greeting and closing sections of your reminder email. Rather, a friendly, conversational style will serve you well in humanizing your brand. There is absolutely no need to be formal in your tone. Think of the reminder email as a pleasant one-on-one conversation between two business acquaintances. If you need more information for a project or a customer to pay on time, starting the subject line with a phrase like “Response Required:” or “Urgent Need:” makes a lot of sense. If your target only has a couple days to sign up for a webinar, use the subject line to say so. Instead, you want to be incredibly straightforward about what’s inside. There is a time to be intriguing or clever or even provocative with your subject line. Reminders are an opportunity to draw leads and customers into greater engagement, so any perceived rudeness is contrary to the email’s intended use.įocusing on the positive, here are a few tips for keeping your reminders polite, friendly, and contributing to a good customer experience: Subject lines that are simple and to the point Ready to explore these reminder email samples? Each one has been crafted to help you shape and customize them for your specific business needs and how you choose to portray your brand from a voice and tone perspective.Īvoiding Awkward Interactions by Making Kinder RemindersĪs a small business owner, the last thing you want to do is come across as rude. Some reminder email template use cases we’ll cover below: In fact, the best customer interactions will likely do a little of both. Just keep in mind: A reminder email can come before or after an event, and communicate a need for additional information or other action. So when should you send a reminder email to customers? There are a variety of opportunities, some listed below along with helpful, plug-and-play reminder email templates. (Scroll down for some kind, polite reminder email samples to explore the right tone.) A poorly worded reminder can feel coarse (looking at you, all healthcare billing departments), while a pleasant reminder email can provide a helpful nudge at the right time, improving your company’s connection with your customers.Ĭlearly, you want to make sure you are always in Column B. From a business perspective, a reminder email can create unneeded challenges or incredible opportunities.
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